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To capture the essence of “meditation” as envisioned by the client, we conducted interviews to understand their perception of meditation. Using concise keywords that defined the brand’s personality, we created a mood board to align the team’s vision.
BUBBLY: Bright and energetic
AND BEYOND: Facilitating surprising self-discovery
CELEBRATIVE: A joyful atmosphere with sound and vibrancy
NOSTALGIC & NEW: A dreamlike quality that transcends time
WONDERLANDY: A distinct, unique world
To reflect Mindland’s vibrant and innovative nature, we applied drop shadows to the logo and key graphic elements, giving them a dynamic and pop-like appearance. Bold color contrasts were selected to evoke the app’s lively character.
We introduced playful elements, such as freely positioned word assets and stickers, to add excitement and whimsy to the design.
2022
